Tuesday, February 3, 2009

Go green - I'll drink to that!

It looks like a bottle of wine, it drinks like a bottle of wine, but it is better behaved than your average wine bottle.

In what is believed to be an Australian first, Queenslander Sirromet Winery has released a wine in a 750ml PET plastic bottle for the domestic winelover. It’s ‘First Step’ wine range features a plastic bottle; it has a screw cap and it contains the same volume of wine. The low energy packaging and is designed to reduce environmental impacts from wine production. Sirromet's vineyards are located on the Granite Belt in the Queensland wine capital.

Sirromet confirm that every element of this wine’s packaging has been carefully considered for its environmental footprint - hence the name ‘First Step’ and the footprint motif on the label. Fore more visit http://www.sirromet.com/