Tuesday, November 4, 2008

Happy Birthday Strange Bird

Twelve months ago Queensland’s leading winemakers launched something called Strange Bird.

More than strange ...it’s something of a super bird, which now has its own Facebook. There’s talk of a new playmate too. Since its launch last November, Strange Bird: the Granite Belt Alternative Wine Trail has been nothing short of a hit with both consumers and the media.

The purpose of the friendly bird is to introduce wine consumers to varieties other than the classic ones they know so well. Winemakers in the Queensland wine capital launched the trail to help consumers get their taste buds around varieties couldn't pronounce or know what to eat with.

To mark Strange Bird’s first birthday the Granite Belt has found a nest on Facebook for the quirky little creature. You can become a fan of Strange Bird at its nesting place