Friday, October 30, 2009

Cellar Door Pass Launches in Queensland

Queensland's Granite Belt smartens up its tourist offering from this week's Brisbane Good Food & Wine Show. Wine lovers can now use a smart card to visit the state's premier wine region and purchase some of the Granite Belt's top drops.

The Cellar Door Pass Granite Belt package is the first of its kind for Queensland. Six participating wineries based around Stanthorpe join more than 100 wineries in Australia's leading wine regions in accepting the card. Having sold 10,000 annually, card provider Smartvisit Solutions says for wine consumers across the country, the package uncorks VIP treatment to them when they visit participating cellar doors.

Pictured here representatives from Heritage Estate, Ballandean Estate, Granite Ridge (front row) and rear Symphony Hill plus support from Smartvisit Solutions. Also participating are Golden Grove Estate and Summit Estate. On the day the system was installed in the region, four cards were sold in the first hour at Granite Ridge Wines.

Learn more at the Brisbane Good Food & Wine Show November 6-8 (Stand A6) or visit Cellar Door Pass Granite Belt online now.